Revolutionizing Digital Excellence Scaling Tech Talent Globally in Record Time for a Leading Brand Agency

The Client Scenario

The global brand agency, with a production presence in India, sought to diversify its service offerings by venturing into the tech domain. However, their internal capabilities and expertise required to source and recruit top-tier tech talent was limited. The success of this endeavor was critical for establishing the India center as a future growth powerhouse. The client wanted our help to:

  1. Attract and onboard high-caliber candidates within a 3-week
  2. Implement a mandatory coding challenge evaluated by global tech experts to assess code quality on client systems with in-person interviews at the client’s
  3. Ensure swift turnaround from candidate selection to their onboarding for the entire team simultaneously for a seamless boot camp initiation before

The Solution

To meet the client’s stringent timeline, our teams executed a multifaceted approach. The recruitment marketing unit engaged with competing firms and digital ad agencies to gauge the available talent quality. While our head-hunters initiated meetings with locally accessible top candidates for

in-person interviews. We also leveraged our Taptic community to conduct interviews and thorough technical assessments to evaluate candidates’ hands-on capabilities. The need for swift candidate acquisition, especially for those with competing offers in hand, required a compelling engagement strategy and seamless candidate experience during in-office visits.

 

Business Impact

Implementing this well-coordinated approach with our expert recruitment, marketing, and talent strategy teams yielded exceptional results. We successfully recruited and onboarded the entire team simultaneously, ensuring a seamless bootcamp process for the client. Key highlights of the engagement:

  • Rapidly acquiring highly skilled talent, contributing to the client’s growth
  • Following three months of this deployment, a global client review highlighted that our hired professionals’ technical proficiency and seamless cultural alignment with the client’s work style, truly reflected our commitment to long term
  • Subsequently, the GIC was able to allocate more work to India, resulting in increased business opportunities for us!