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Envisioning AI & Analytics: Crafting a Vision and Roadmap for a Distinguished 150-Year-Old Media House in India.

November 27, 2023
Case Studies, Engineering
Crafting a Vision and Roadmap for a Distinguished 150-Year-Old Media House in India.

Our client is a leading mainstream media company in India with media solutions in the print and digital sectors. Our team helped them build digital, automation, and innovation, which includes the potential to meet their requirements and timeline for engagement.

Problem Statement

One of the leading newspapers, prestigious media houses and publishers in India, our client required a roadmap to build a state-of-art digital architecture to expand its digital presence, improve its sales, and reduce costs by 20%. They required a technology partner to help address challenges with a digital presence, automating deployment, limited resources for regression coverage, and creating fireproof security frameworks for application, data, and infrastructure.

Our Approach (LEARN)

Imagine Tech worked with different groups, products, marketing, sales, and content, interviewed 30+ stakeholders, and compiled the details to identify the problems and their current state.

With the data collected, imagine Tech conducted a comparative analysis and benchmarked with the global publishers and regional competitors. imagine Tech followed the MVP (Minimum Viable Product) approach across the engagement and built the reference architecture, roadmap, and strategies. The reference architecture covers the ingestion of user data. It applies AI and Machine Learning algorithms to bring rich user contextual experience to:

Create new age low-code mobile application development for faster time to market Integrate with partner API services or creating APIs using API Gateway for monetization Develop platform agnostic cloud-native applications stored and deployed either on-premises, hybrid cloud, or any multi-cloud environment Automate the deployment using CI/CD pipelines for faster release cycles Create robust security frameworks for application, data, and infrastructure by applying battle-tested best practices.

Business Outcomes

Imagine Tech’s approach helped the organization identify the bottlenecks in the current state and build the future roadmap and future reference architecture.

With the new reference architecture, they have the flexibility to move applications between cloud providers bring down the cost by 28%, and increase their revenue by 20%.

The revenue can grow manifold year-over-year by adding more features to provide more user contextual experience with the help of Data Analytics, AI, and Machine Learning.

The approach helped the organization build stakeholders’ confidence leading to higher investments to realize their vision.