Problem Statement
The clients needed to digitize the platform & improve customer experience through the brand- ing exercises. We identified the need to focus on reusability as a core approach to handle the timeline concerns and adopted methods like paper prototyping, clickable wireframes through Adobe XD, and PowerPoint presentations, which included testing the customers’ touch points and user flows.
Our Solution
Our team analyzed the branding guidelines and understood the execution complexities.We brainstormed ideas with business stakeholders, architects, and developers.
We recognized the focus on reusability as a core approach to handle the timeline concerns. We collated the design issues in the existing system and analyzed user feedback that we extracted from the app store comments, product managers’ survey results, and business user Interviews.
Our team’s detailed brainstorming on these feedbacks helped to understand the weak zones, user flow complexities, no-visit pages/links, and unused/minimum used features
We worked closely with product managers for user flow designs, identified user characteris- tics-feature mapping through affinity images, and designed the low fidelity and mid-fidelity prototypes for web, android, ios apps, and offline assets.
Selected users tested these prototypes for early feedback. We used various methods like paper prototyping, clickable wireframes through Adobe XD, and PowerPoint presentations in a few cases . It includes testing the customers’ touch points and user flows meticulously.
These feedbacks were further discussed and brainstormed with the product managers and developers (for device-specific changes). These Hi Fidelity Prototypes were created according to the branding guidelines and shared with the development team.
The development team implemented web and mobile apps using the design; Content writers used these themes for creating offline content.
Our DevOps & SRE Engineers worked with the development + release engineering team for the DevOps & release process.
Business Outcomes
Our team designed working, scalable, reusable Hi Fidelity Prototypes with user feedback. The process helped reduce overall acceptance efforts and improved the release management.The complete mobile app is live with the maximum customer happiness index and App Store ranking.